Kevin loved the new logo, which took inspiration from Bell & Howell camera from the 1950s. Later the same year, however, Kevin and his team agreed to outsource the services of Cole Rise, a professional photographer, and designer. To represent what Instagram stood for at the time–photo sharing, he chose a Polaroid camera with a rainbow stripe.
Kevin Systrom, the co-founder, designed the original logo in 2010. The Instagram logo design has seen three incredible changes. The Instagram logo, like many before it, has evolved over the last ten years. Therefore, they strive hard to keep their logo updated to remain relevant to the changes in their industries. Smart entrepreneurs know the power behind logo designs and the impact they can make on people and their overall corporate branding. The iconic Instagram logo has helped it to become one of the most recognizable brands in the world. Let’s explore the Instagram logo and some history behind the app and business model. It has represented the app to its greatness.
The Instagram colorful logo has played a leading role in this popularity. Also, its easy content discovery is another factor. Instagram holds its success and popularity to its mobile-friendly interface, better story integration, and friendly e-commerce interface. Instagram, as of June 2020, has one billion active users across the world, comprising 52% females and 48% males. Instagram is a portmanteau for ‘instant’ and ‘telegram.’ Today, what started as a mobile-check app in 2010 has become the largest photo and video-sharing platform, and one of the most recognizable brands in the world. Instagram is another successful start-up from Silicon Valley, the tech hub of the world. Before 2010, no one envisions a photo-sharing app would be worth billions of dollars while forming the income source for many other brands. The Instagram logo is prominent almost everywhere you look, It’s on phones, storefronts, billboards, and many more places. Also, the parent company–Facebook, and its iconic leader–Mark Zuckerberg, will never cease to garner free publicity from the local and international media that need controversial content to feed their audiences.Ī picture is worth a thousand words–this adage could be one reason companies spend immense sums of money getting their logo and branding strategies right. These loyal users will continue to associate with the Instagram brand for many years to come. In 12 years, the Instagram logo is serving nearly 500 million active daily users – this is incredible popularity. This is a look at the Instagram Logo and the history behind the company.
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